About the Campaign

Automakers have a great economic story to tell…actually they have 8 million stories to tell, because the greater auto industry supports 8 million jobs across the United States, including auto manufacturers, suppliers of primary materials and component parts, service providers, dealers and more. A typical automobile is composed of 3000 parts, and somebody somewhere designed, tested, manufactured, transported and assembled all of those parts into the shiny new automobile on the showroom floor.

The auto industry has a remarkable economic footprint that stretches across America. The industry privately invests in technologies to produce substantial safety and environmental gains for American families, while providing substantial jobs and paychecks in every state. Through this awareness program, we intend to recognize and show appreciation to the millions of people nationwide who help build the cars and light trucks that drive America forward.


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